When the band manager at the Dead Dogs Band reached out to me to make them a gig poster I was so excited. They wanted a poster that showcased their music but was also a little mysterious. He had said that he wanted it to seem exclusive but be open to anyone who comes. The main objective of this gig poster was to let people know that they were performing and to show up for the night of their lives.
Sketches
I had a couple of different concepts here, I wasn’t quite sure how I was going to accomplish there task, I created two different styles one 70’s theme, and one fantasy theme. I wasn’t quite sure these were right and you will see later down that I had to change all my sketches to really capture what the band wanted.
First Draft
After showing these rough drafts to my client we really went over what he was trying to accomplish with the gig poster. None of these were it, he wanted a poster that wasn’t directly related to the name of the band and also wanted something that portrayed a message without being bam in your face. With this critique I was able to make another sketch and see if it was what he wanted.
Second Sketches
With this sketch I was confident that we were on to something good, something that was going to be exactly what my client was looking for.
Final Dead Dogs Poster
With this new poster it is mysterious and seems exclusive. The cop car in the poster adds a bit of chaotic energy causing you to wonder what is going down at their gig. With the location and all that information being close to the background color it also adds this mysterious level to the gig. Overall my client was happy with the poster and so was I.
Check out my other work here.
To learn more about making a gig posters click here.
